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That's kind of what ICANN has done by proposing to open the floodgates for an unlimited expansion of generic top-level domains (gTLDs), well, yeah. And not really knowing what you would do with the pies afterwards, making mud pies in the backyard after a rain, remember when you were young?

Mediate disputes among domain owners and regulate generic top-level domains such as.com or.net, the non-profit organization is supposed to bring order to the Internet. This is fancy verbiage which literally translates to ICANN being the big cheese of the Internet, essentially. ICANN stands for the Internet Corporation for Assigned Names and Numbers.

It is mind blowing and probably the biggest mud pie anyone has ever made. Can you imagine what will happen when gTLDs can be completely individualized, when there are only a few generic top-level domains, if this monitoring process is burdensome now? Which is then used by someone else to pass-off similar or competing goods around the world, it is also heart breaking for clients who have invested energy in creating a livelihood around a word or phrase. This is a time consuming and costly process. Our clients face the constant struggle of trying to monitor use of their trademarks in domain names on a daily basis, as a trademark attorney.

Heath voiced the opinion of INTA that ICANN has not provided sufficient guidelines as to how trademark owners will be protected. House of Representatives. Recently communicated his position to the Subcommittee on Courts and Competition Policy Committee on the Judiciary in the U.S, richard Heath, the President of the International Trademark Association.

Heath's communication can be viewed at: http://www.inta.org/index.php?option=com_contentandtask=viewandid=2015andItemid=152andgetcontent=3

Rod Beckstrom: http://www.inta.org/index.php?option=com_contentandtask=viewandid=2016andItemid=152andgetcontent=3 iNTA also communicated their position to the CEO of ICANN,

Rather than looking out for the interests of domain owners, as well as Registrars' fees, it looks as though ICANN is merely trying to increase their relevance in the Internet world, otherwise. Trademark owners need more assurance that their rights are going to be protected before any more gTLDs are created.

Pie anyone?