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- Let's begin, so with that being said. I definitely lean more towards traditional search engine optimization and social networking versus pay per click (cost per click) advertising and I will explain this very shortly. In trying to remain objective I must state that I am a strong believer in "search engine optimization" and that includes using all three of the above campaigns for marketing online. Search engine optimization or SEO has definitely become the "buzz word" in marketing lately.

CPC) - pay per Click (PPC,

PPC or CPC advertising is paid for by the advertiser. I know that many of you have much experience in internet marketing and already know this so bear with me for a few seconds while I explain to those who do not know. Usually you will notice a "sponsored links" text by these advertisements. These are the advertisements that you see on the right hand side of your screen or at the very top of your Google searches, for those that have not heard this before or are completely new to internet marketing.

- You can control the amount of money that you spend on these types of campaigns by defining a daily budget and how much you are willing to pay for the keywords defined in your campaign. You will show up on the 1st page or perhaps the 5th-depending on how you bid, depending on your bid. You will "buy" or define keywords that searchers would use to find your product or service and then bid on those keywords, in a pay per click campaign you will set up an account with whatever search engine you are advertising with.

Achievements: strengths,

- It is extremely convenient and time efficient, you do not really have to work at obtaining high amounts of traffic to your site. With PPC or CPC advertising you are able to achieve a very high page ranking (as long as you bid high) at a very fast pace or in a very short time frame.

As long as you have followed the terms and conditions of the search engine that you have placed the campaign with.- - you simply pay enough and you are in front of all that coveted "front page" traffic that everyone is after, "He/she who has the most gold makes the rules", you know, so PPC or CPC goes in line with the golden rule.

- Pay per click advertising does deliver results and for many companies (especially newer domains or sites) it is a necessity, so while it is hard to say just how many searchers trust or look to PPC/CPC to find the solution for their search. There are other studies that have shown PPC/CPC obtaining a total of 30% of total traffic. When you consider the sheer volume of some keywords 14% can add up to tens of thousands of searches every day; however, it has been documented in some studies that PPC/CPC advertising attracts 14% of the overall traffic.

Threats/Weaknesses:

Although they have put some protocol in place to avoid it as much as possible it is still absolutely going to happen; google and other companies that offer PPC/CPC advertising cannot prevent this type of activity from occurring. Could it be that your jealous competition is simply clicking on your ad to use your budget for the day? But what kind of traffic, once you have initiated your campaign for PPC/CPC and "gotten the ball rolling" you can definitely expect to see traffic, to start? Threats and weaknesses to a pay per click campaign are many. Man it was certainly tough to cover the strengths and I had to bite my tongue to get here.

- Theirs will surface from the bottom of the heap where they have bid a much lower amount for the same keywords you have bid on, the sooner they can take your advertisement down and then perhaps if they have an ad of their own, the sooner your competition spends your budget for the day. At the end of the day spending your competitions budget on PPC is a strategy just like any other. For those that believe business is war (especially among small to mediums sized businesses) I know that this is a daily occurrence having heard it from the mouths of many prospective customers, i don't necessarily condone this type of behavior (clicking on PPC ads to drive out the competition) but.

- Both of these campaigns tend to be just as effective in today's market as PPC (maybe even more effective in my opinion), or television ads, maybe with passing out flyers. What type of advertising have you ever done in the past where your ad disappears, if you think about this? Whether your ad is visible to that prospective customer you are hoping to meet depends on whether or not your ad has been clicked on enough times to spend your budget for that day. So in PPC/CPC you are sincerely at the mercy of the market. Another weakness to PPC is that once you have spent your budget for the day you are off the "board" unless you are willing to go in and change your budget and spend more money.

- I will explain more about this in our assessment of search engine optimization. Etc, variations of keywords, whereas in search engine optimization you will be able to "net" the traffic from misspellings. Than I would not show for it as a keyword.-Makes sense as Google or any other search engine would not want to take charge of your PPC campaign and just assume that you would want to be in front of that traffic looking for "Attorney in Denver", if I purchased "Denver Attorney" and did not place "Attorney in Denver" in my campaign, in my experience in the past. An example of this is "Denver Attorney" versus "Attorney in Denver". I say this because it seems to me that if you have not defined the keyword exactly as it is typed in by your searcher than you will miss that traffic as well. I thought I might mention that keywords in PPC/CPC seem to be less forgiving here than in search engine optimization, getting back on topic here.

14% - 30% of traffic (according to some studies) is going to PPC/CPC results which would imply that 70% or more of searchers are going to the organic results, as cited earlier. But are new to the concept means that you are optimizing your site in hopes to achieve a page one ranking or improve your ranking in the search results by optimizing the keywords used within your site as well as making use of meta tags and building links to your site from other credible and relevant sites, ). Search engine optimization for those of you who might have heard the term (who hasn't latey, anyway? But given the request of comparing these three "side by side" I must abide by the rules here, strengths/Achievements:-It seriously pains me to separate search engine optimization from social networking, search Engine Optimization.

- There seems to be an inherent amount of trust given to the larger search engines as they have proven over time with their very complex algorithms that they deliver the most trusted and useful results first.-So is it really any wonder that the majority of internet traffic prefers organic results over PPC/CPC results? This would only make sense as Google or whatever major search engine that searcher is using has taken the time to find the most relevant site or results for that searchers specified search.

Mind you that some of these customers were using "AdWords qualified professionals" designated so by Google's very own designation program. In the sites that we manage (we are a search engine optimization firm if I didn't say that before) we have noticed a lower bounce rate and a higher "lead conversion rate" on our SEO efforts versus the results our customers had achieved through their previous experiences with pay per click campaigns managed by "pay per click" experts.

Search engine optimization offers stability for those sites which abide by the guidelines stated here. Back on topic here, okay, - Okay. This was absolutely amazing to me as I thought Google would want to have the absolute most qualified individuals giving advice on this sort of campaign versus requiring some sort of monthly quota as they have outlined in their requirements. In order to qualify for this program (read this) you will read that it is imperative that these professionals have a quota to fulfill before they ever even qualify.

- The conversion rate seems to always be higher with a well optimized site versus only working with PPC traffic, lastly. Also there seems to be more trust among searchers with organic listings and more stability and dependability as far as showing up at "the right time and being in the right place" when that prospective customer is looking for your products or services. So the biggest strengths of SEO (search engine optimization) is that a site has no daily budget concerns because it is free! "Denver Attorney" versus "Attorney in Denver). I have noticed that by abiding the guidelines set forth and constantly improving our customer's websites we are able to stay in front of the right prospective customers for the same keywords 24/7 for a myriad of keyword combinations (i.e, although Google changes their algorithms and updates their search engine results regularly.

- You do not have this concern, with PPC/CPC as long as you pay your bill. So you are at the complete mercy of the unknown here. At any given time a search engine can go through an "update" or change their algorithms and not include your site in their new results for various search terms. You are at the complete mercy of the search engine, when you are depending on search engine optimization for your results, threats/Weaknesses: At any given time.

If you live in the real world it is most likely that there are many competitors vying for that first page result you are looking for, however, "Rodent racing" as used by Peter Kent in-his book on-search engine optimization-you might see quicker results; perhaps if you are optimizing for a search term like . But even they cannot sincerely guaranty a page one ranking, all SEO experts have usually deomnstrated some sort of ability to achieve these types of results. There is no such thing as instant gratification and there is no "known" way of obtaining a 1st page ranking, with SEO.

- But I sincerely believe that the only way to "white hat" your way to the top is to work earnestly on obtaining that 1st page ranking every day, i know that there are many other experts out there that would disagree with me. If you are sincere about optimizing your site and obtaining that 1st page ranking than it is imperative that you work on optimizing your website every day and following an "optimization plan". There is much competition in search engine optimization not to mention how time consuming it really is, so.

- PPC/CPC does not require any of this laborious work. So it is imperative that you continue working on your optimization even when you obtain that 1st page ranking, a well optimized site requires regular maintenance.

The other way we were taught to obtain new business was in networking. Cold calling and basically getting out there in front of strangers, one was through hard work which included marketing. I trained with a class of other sales representatives and we were taught two basic ways to obtain business. I was a sales representative, - When I first entered the professional market. I view social networking like networking in general, if I were to come up with a fair analogy. Strengths/Achievements: I strongly believe that social networking differs from PPC/CPC and SEO altogether, social Networking.

- They have studied your content and they are interested period, these prospects know that they want to do business with you. How many kids you have and where you went to school, what you have to say, these leads are solid as they already know who you are. They will contact you (at least that is the hope), than when the time is right for the prospect who has been reading your facebook or linked-in page comes, if you can establish you or your company as a trusted source for any particular solution. Social networking online is the same to me as networking. Who knows both seem acceptable), but it always seemed like so much more fun than cold calling or handing out fliers (I know I used flyers before, i did not mean to imply that it wasn't, networking is also hard word.

- I view social networking just like I do networking in real life. It is more likely to get objections from prospective customers about price or value than it is from referrals, when advertising. I say this because social networking is more like public relations versus SEO and PPC/CPC which is more in line with advertising. I strongly believe that (personal opinion here) the closing ratio is higher for those businesses and professionals that have obtained leads or prospective customers strictly by networking online versus those who are only using PPC/CPC or SEO.

So at the end of the day it is not beyond the realm of reason to suggest that the page on linkedin you have been working at so hard to promote goes away over night as they are sold off to a larger competitor or perhaps they change their guidelines and the scope of your page goes against their guidelines now. So do the majority of social networking sites, just as Google has guidelines. Your ranking and account are always at the mercy of who you have them with, with social networking, threats/ Weaknesses: Similar to SEO.

The point is that anyone depending on social networking is at the mercy of the services they use to network; i am obviously using my imagination here. And if they did I don't think they would suffer all that much for it, facebook could change guidelines tomorrow eliminating all references to any commercial product or company within their domain tomorrow if they wanted. Right) the second is not so unimaginable, while my first example might seem more ridiculous (imagine facebook disappearing overnight.

- The rules can change at any given time. Many were using this as a way to promote themselves only to have Google disregard the high page rank they had obtained for their Squidoo page and next thing you know they were not visible any longer, take Squidoo for example.

- PPC/CPC can deliver results immediately, so while the search engine optimization campaign is being worked on, i say this because a site that has never been marketed or is newer will not be able to achieve results organically right away (at least not for the long run). But I do believe that the first stage to obtaining good traffic for a new site is through PPC/CPC, i am not suggesting that anyone go out and do all three at the same time. I think any professional or company for that matter is insane not to take advantage of all three of these, ultimately. Achievements and threats of SEO versus PPC versus social networking as I see and understand it, weaknesses, the strengths. There you have it, so.

- I believe you are marketing through the internet and search engines alike, your website and your product or service, by making a constant effort to market you. Period, search engine marketing is any attempt within the "whitehat" world of internet marketing to get a useful message out to the online community about your services or product. I am going to give you the meaning I give to search engine marketing; there are several different definitions of this. What is search engine marketing you say? First time I used this term right? Both search engine optimization and social networking used hand in hand will deliver the most optimal results for your search engine marketing campaign. The second phase of a solid internet marketing plan incorporates search engine optimization and social networking.

- PPC/CPC and SEO strategies you will be able to keep your traffic and grow, so by constantly striving to stay on top of it all and educating yourself on the latest social networking techniques, the internet is obviously changing faster than any of us can keep up with it. Improving conversion goals and education, improving traffic. The third phase of your internet marketing plan should be improvement.

An explosive internet marketing campaign can be designed for almost anyone, used in combination with one another. Any one of these internet marketing techniques is beyond valuable and they have all assisted with the success of thousands of professionals and businesses alike, at the end of the day.